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	<title>Mightyblog &#187; Site metrics</title>
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		<title>browsing by theme drives traffic</title>
		<link>http://blog.mightyverse.com/2010/05/browsing-by-theme-drives-traffic/</link>
		<comments>http://blog.mightyverse.com/2010/05/browsing-by-theme-drives-traffic/#comments</comments>
		<pubDate>Mon, 17 May 2010 13:17:16 +0000</pubDate>
		<dc:creator>Sarah</dc:creator>
				<category><![CDATA[Site metrics]]></category>

		<guid isPermaLink="false">http://blog.mightyverse.com/?p=436</guid>
		<description><![CDATA[Unsurprisingly, allowing people to browse Mightyverse phrase recordings around a theme increased website traffic.  When we released the Browse by Phrase List feature, we saw the average number of pages per visit go from just over 1 to almost 5.  We also saw an increase in tweets and Facebook links which drove an [...]]]></description>
			<content:encoded><![CDATA[<p>Unsurprisingly, allowing people to browse Mightyverse phrase recordings around a theme increased website traffic.  When we released the Browse by Phrase List feature, we saw the average number of pages per visit go from just over 1 to almost 5.  We also saw an increase in tweets and Facebook links which drove an increase in unique visitors (shown in the graph below) around <a href="http://www.mightyverse.com/phrase_lists/hawaiian-greeting">Hawaiian</a> <a href="http://www.mightyverse.com/phrase_lists/hawaiian-vocabulary">phrase</a> lists, <a href="http://www.mightyverse.com/phrase_lists/first-hawaiian">first released</a> on April 9th and later around <a href="http://www.mightyverse.com/phrase_lists/navi-pickup-lines">Na&#8217;vi phrases</a> released on May 9th.</p>
<p>The overall numbers are still quite small, but it exciting to see a response to these specific workflow improvements, where our gut instincts for how we believe people will want to use the website are validated by quantitative metrics. </p>
<p><img src="http://img.skitch.com/20100517-esefqmeix8g9s78bpece5em7ki.png"/></p>
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