Unsurprisingly, allowing people to browse Mightyverse phrase recordings around a theme
increased website traffic. When we released the Browse by Phrase List feature, we saw
the average number of pages per visit go from just over 1 to almost 5. We also saw an
increase in tweets and Facebook links which drove an increase in unique visitors (shown
in the graph below) around Hawaiian phrase
released on April 9th and later around Na’vi
phrases released on May 9th.
The overall numbers are still quite small, but it exciting to see a response to these
specific workflow improvements, where our gut instincts for how we believe people will
want to use the website are validated by quantitative metrics.
Today, I needed to look up a language code for Na’vi, the language
natively spoken on the fictional moon Pandora, created by Paul Frommer for the movie
Avatar. When adding a new language to Mightyverse, we record the ISO codes and use them
in the URL of a search and someday we’ll cross-link with amazing language
resources like Ethnologue. Usually these codes
are easy to find. Not today.
I worry when the most authoritative reference I can find is wikipedia, which reports that
the ISO 639-2 code is ‘art’.
Language identification moves at infrequent intervals. It is not like being assigned a
port number. I read further that the most recent ISO 639-3 change request list was approved
on January 20, 2010 and I didn’t see Na’vi there. It is likely queued up
with the 2010 change requests.
I read that ISO uses the prefix ‘art’ for artificial languages. (The art
code is on the 639-2
list and therefore also part of 639-3). So, the full RFC3066 (really RFC4646)
code would be ‘art-nav’, which is also the wiktionary code.
So, until we get the official word in January 2011 or whenever RFC4646 codes get
ratified, here’s what I’m going with:
- ISO 639-1: n/a
- ISO 639-2: art
- ISO 639-3: art
- RFC3066 : art-nav